Do Authors Have Time to Do All that is Required of Them and Write a Book???
I have run into a great number of writer websites and blogs that are posting a very professional looking video. These videos often are from sites such as DailyMotion.com and are essentially a trailer for their new book. Now normally, when we hear the word 'trailer' we think of movies, and movie production companies put a great deal of money and time into their trailers for each of their movies, as that will get tickets sold and "...in seats" as it is referred to in the business. However, authors are now using this same tool not to sell tickets but to sell their books. And each video, from the ones I have viewed boast high quality and professional effects. This takes a great deal of time, I would imagine, as the production artist would need (and, of course, want) to read the book and then pull all of the actors (and pay them), sets, costumes, etc. into the video and then schedule a shooting day. Cut the video, do production values, screen it for the author (who is footing the bill), and then upload it to their site or YouTube on whichever account agreed to or both the production company's account and the authors, if they have one. That's a lot of time and money. Forget the time and money the author put into to write the book, promote it, send it around to publishing houses, et al, or if they are indie publishers (which a lot of these authors are), the cost would be on top of the cost of publishing their work. As it appears to be the oevre du jour, what do you think about this, yet another, platform that authors must consider? My own opinion is that it is a wonderful way to market, as the marketing industry is saturated; but also a great deal of expense in addition to the other expenses required to "get your book out there". Please let me know by commenting and also use the feed buttons to let others contribute to this conversation. Happy writing!
